Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Voice recognition technology has been around since the ’50s, but it wasn’t until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— “OK, Google” … Read more
Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction … Read more
According to UXcam.com, around 52% of the users drop out due to inefficient website user experience. How many times have you left the website if the aesthetics or user experience were not decent, fast enough, or the design was not engaging? Your answer, as well as all other stats that are gathered globally, will indicate … Read more
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! At least once a week, I receive invitations to webinars with clickbait-worthy headlines extolling the demise of data-driven marketing. I can also list a dozen B2B influencers on a crusade to banish complex marketing reports. … Read more
More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of … Read more
Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does … Read more
Why would you want content contributed by outside experts anyways? Here are just a few benefits you gain from outsourcing content generation: You take some of the workload off of your internal team, allowing them to focus on content optimization versus content creation. You’ll gain ideas and concepts that you wouldn’t come up with on … Read more
Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more
Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Are you worried that the dark funnel will make your marketing attribution irrelevant? If you work in B2B marketing, you’ve probably heard about the “dark funnel.” It refers to all of the places (or channels) … Read more
The healthcare sector is experiencing a tech transformation. Gigantic Data, portable devices, and other breakthroughs are pushing medicine forward. A trend that has been particularly apparent during the pandemic circumstances. Smartphones are tracking healthcare issues, and artificial intelligence (AI) is aiding and abetting physicians. Looking beyond the pandemic, healthcare digitization is anticipated to enhance a broad spectrum … Read more
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update. Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date… As of today, you can … Read more
“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets to be exact. Lately, … Read more
Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. … Read more
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by … Read more
Automated inventory management solutions can be vital in helping companies improve accuracy and output. Businesses that produce or distribute controlled substances or products in exceptionally high demand need them to reduce inventory errors and keep things operating smoothly. However, some decision-makers initially balk at having employees use inventory management software. Many resist change and find … Read more
Wondering if you should use Instagram reels or TikTok? Both platforms are great for marketing, but you should know which works best for your unique goals. Thanks to the spontaneous and massive engagement associated with short-form video content, TikTok is seen as leading in the world of fast, creative video content. However, Instagram is fast … Read more
