From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, … Read more
As we wade through the sea of social media platforms, Instagram stands out as a visually captivating giant, capturing the hearts and thumbs of millions. The platform has evolved from a simple photo-sharing app to a comprehensive tool for brand development, storytelling, and even e-commerce. Behind the aesthetic filters, trending hashtags, and engaging stories is … Read more
Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We’ve put together … Read more
The content that rises to the top on Google search and on various social media platforms is determined by algorithms. However, not all algorithms are the same. Google’s algorithm prioritizes certain signals and each of the major social platforms has its own algorithm that prioritizes its own signals. Although the exact makeup of the different … Read more
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant effort to improve information literacy across the web. A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading … Read more
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates … Read more
Google announced a breakthrough research in Natural Language Processing called Chain of Thought Prompting that raises the state of the art of advanced technologies like PaLM and LaMDA to what the researchers call a remarkable level. The fact that Chain of Thought Prompting can improve PaLM and LaMDA at these significant rates is a big … Read more
