The Diversity Advantage: Professional Team Building As An Inclusive Practice

In the fast-paced world of business, fostering a diverse and inclusive workplace is not just a moral imperative—it’s a strategic advantage. One powerful way to promote inclusivity is through professional team-building activities. These activities aren’t just about trust falls and icebreakers; they’re about breaking down barriers and creating a sense of belonging among team members. … Read more

Building a Subscription Business Model: How to Stand Out in a Saturated Market

When circumstances are right, launching a subscription product can transform your businessl, but it can also take a lot of time, effort, and learning along the way. I should know, given that we launched our subscription product, foundr+, back in 2022. Creating a subscription product has totally changed how I think about business. And I … Read more

Social Media Mindfulness: Building A Positive Online Presence

People, in general, tend to place more importance on the negative. This is called negativity bias, and it’s thought that the brain developed this feature because our human ancestors needed to make a priority of recognizing and remembering predators and natural hazards. While the predisposition to notice the negative facilitated human survival in difficult environments, … Read more

3 Books Essential To Master Link Building

A link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google Search Essentials guidelines, read these books that have nothing to do with link building. The ideas in these books have … Read more

14 Link Building Tools to Drive Traffic and Boost SEO Rankings

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re unsure what link building is, it means creating links … Read more

How To Identify The Blue Ocean For Link Building Strategy

Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to guide the policy for planning any link building campaigns. … Read more

How Mercury Co-founder Immad Akhund Finds Joy in Building Startups, Even If They’re Not His

Since 2006, Immad Akhund has been building startups. “I’m a real startup nerd, or whatever the term is, so I’m always thinking of ideas and problems and [asking] why can’t this be better?” One problem he ran into consistently as he built his startups was working with banks. Often, startup founders open their business bank … Read more

5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White … Read more

Building A Foundation: Entry-Level Jobs In Skincare And Beyond

If you want to work in the skincare and beauty industry, powder or cream isn’t the only foundation decision you need to make. Just like your makeup needs a good foundation, so does your career. Below, you will find the tips you need to succeed in skincare, whether you are crafting your first entry-level esthetician … Read more

19 List Building Techniques For SaaS Link Building

A SaaS company’s link building techniques are similar to other business types. Still, the list building methods are unique because of the type of content on publisher websites and the content resources a SaaS business possesses. SaaS companies tend to have unique content resources, including engineering team insights, unique data, subject matter expert (SME) clients, … Read more

Building Your Consulting Contract: What to Include

Picture this. You’ve had a response regarding your consultancy services. You hit it off with your potential client, and you decide to start working together. You’re buzzing. The world is your oyster. Nothing can stop you now. You do your little happy dance while your Zoom camera is temporarily off due to “connection issues.” Then, … Read more

Dr. Adam Bandelli’s Five Cs of Building Trust

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Dr. Adam Bandelli, an industrial-organizational psychologist, about how founders can build trust within their businesses. To read more, subscribe to the magazine. ————— What is greatness? Is it measured in accolades, confidence, or … Read more

An Essential Guide To SaaS Link Building (+Examples)

Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In this article, we’ll show you how it differs from other industries and cover some of the specific challenges and opportunities it presents. I will also … Read more

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