A lady gingerly dips her hand into a pool of water. Hundreds of small fish – yellow, orange, and white – are lapping the pool. Seeing the hand, the fish scramble towards it in anticipation of what it might bring. The lady looks towards the camera, her smile radiant and infectious. This is the viral … Read more
Sustainability is a popular topic with businesses around the globe as we all look for ways to reduce the impact that we’re having on the planet, but other benefits can come along with making these changes, for example, you can save on your bills each month by reducing energy usage throughout the company, as well … Read more
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. … Read more
Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you … Read more
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal. In October of … Read more
💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more
Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations – is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective … Read more
Codie Sanchez quit her job on Wall Street and became a serial entrepreneur and investor focusing on the niche of “boring businesses”— car washes, laundromats, vending machines, etc. She built a $30M portfolio of 25 of these businesses that produce 8 figures in revenue. Then she launched Contrarian Thinking, a content platform and consulting agency … Read more
Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more
Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. Your friends ask, “You can make money doing that?” Your parents pester, “Why don’t you just get a ‘real’ job?” Well, I’ve experienced this threefold because I run three small businesses: boutique accounting firm Gratiam … Read more
When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These … Read more
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more
Sometimes a new venture begins with a small business idea. Other times, the entrepreneurial itch comes first. If you know you want to start your own business—or even think you might—we’re here to help you find your great business idea. What makes a business one of the best in 2022? Projected market growth and low … Read more
There are all kinds of conflicting statistics and opinions for why businesses fail. The headline of one report might proclaim that “90% of businesses fail in the first 3 years,” while another asserts that by following their tips, “You can enjoy a 90% chance of success.” It’s difficult to accurately aggregate the numbers and find … Read more
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently have an SEO strategy in … Read more
