Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts, marketing copy, social media posts and much more. I am not the first to provide … Read more
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite its impact on SEO, can enhance visitor experience if done correctly. Upgrading to a faster … Read more
Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the SEO community has seen a lot of disruption over the last year. Twitter has always been a core favorite hangout until Elon Musk bought it, … Read more
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the … Read more
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you make your alt text … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search experts Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Marketing … Read more
Are you a business owner looking to build a successful ecommerce website? If so, then SEO should be at the top of your list. Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and … Read more
WordPress announced that 6.3, scheduled for release in August 2023, will help websites attain better Core Web Vitals SEO scores, particularly with regard to Largest Contentful Paint (LCP). Largest Contentful Paint (LCP) is a metric that measures how long it takes to render the largest image or text block. The underlying premise of this metric … Read more
This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for caregivers, do you have mainURL.xxx/blog post name or mainURL.xxx/caregiver-resources/blog title? Does that impact SEO?” That is an amazing question, and … Read more
Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This … Read more
Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you think. If you want to breeze through data preparation effortlessly, download The Complete Technical SEO Audit Workbook. Tips For Cleaning And Preparing Data One of … Read more
![2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/2023-SEO-Landscape-Organic-Traffic-SEO-Benchmarks-By-Industry.jpg "2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry")
How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. If you’re hoping to win over new clients in 2023, the key is to demonstrate your expertise and value, right out of the gate. Pitching a comprehensive SEO audit of your prospective client’s website is a great way … Read more
On-page SEO optimization is the key to success in today’s digital landscape. Whether you’re aiming for higher search engine rankings or running a successful online campaign, optimizing your content is crucial. Creating the kind of content that Google and searchers are looking for, is just one part of the job done. Without practicing on-page SEO … Read more
![Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Dont-Call-It-a-Throwback-20-Years-of-SEO.jpg "Don’t Call It a Throwback: 20 Years of SEO &")
The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on … Read more
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with the Bing plugin. Google launched and improved its own AI chatbot, Bard. Everyone talks about … Read more
