Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How … Read more
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence … Read more
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! 2021 was a record year for digital advertising. Why was that so? What were (and are) the main drivers of the digital advertising boom? The boom is more complex than the usual explanations for it, … Read more
While profit may not be the only impetus for starting a business, it’s certainly among the deciding factors. Whether or not a new business succeeds or fails depends on its ability to generate a profit. Building an audience/customer base, marketing, developing a solid business plan are all important elements of the most successful business, and … Read more
Google releases one or two changes to its algorithms daily; most of them are not noticeable. And a few times a year, Google will officially announce a “core update.” A core update refers to broad changes to Google’s algorithm and systems that cause notable fluctuations in search results. This article is an up-to-date summary of … Read more
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results of rigorous testing … Read more
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more
Getting a law firm to rank at the top of Google Search is often a hefty task. As one of the most competitive industries out there, legal professionals can struggle to stand above the rest. Most lawyers know SEO is the key to ranking high on Google. But how do you know where to start? … Read more
In the spirit of sunlight as the best disinfectant – let’s talk about the news coming out of a Brighton SEO afterparty. To the ‘freelancer’ I had to ask to “GO AWAY” repeatedly at the #BrightonSEO party yesterday – DO NOT TOUCH WOMEN YOU DON’T KNOW!! A tap on the shoulder – fine. Hand around … Read more
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person, industry expert, and content writer/editor?” Great question, Zach. Before … Read more
![What's A Good Bounce Rate In 2022? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep262-sponsored-62009ce72ad81-sej.jpg "What's A Good Bounce Rate In 2022? [Podcast]")
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within your business model. On February 18, 2022, at 3 PM ET, Kayle Larkin, a data-driven SEM strategist at Larkin SEO, will join me on the … Read more
