Headings With Hierarchical Structure An “Awesome Idea”

Headings With Hierarchical Structure An "Awesome Idea"

Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. Background Context to What Mueller Said Heading elements <H1> – <H6> are supposed to be used to indicate what a section of a webpage is about. Furthermore the heading … Read more

How Much Do YouTube Ads Cost? A Beginner’s Pricing Breakdown

Why should you advertise your business on YouTube? Well, are you ready for some mind-blowing numbers? YouTube reports having over 2 billion monthly logged-in users across 80 languages in over 100 countries. YouTube is the second most popular social media network worldwide, coming in a close second behind Facebook. There’s a staggering amount of people … Read more

Themewatch: Backup Your Shopify Theme And Restore The Version You Need Anytime

Keep your theme safe: Automatic Daily Backups, Manual Theme Backups & Asset Changes Tracking. It’s all available thanks to our ThemeWatch app by NexusMedia OÜ. You’ll no longer need the help of the developers or support team to undo changes you’ve made or to restore the correct version of your theme. You can do it … Read more

45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating … Read more

Say “No” to No-Reply Email Addresses (And What to Do Instead) – Litmus

Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which … Read more

Google vs. Popular Social Media Algorithms

The content that rises to the top on Google search and on various social media platforms is determined by algorithms. However, not all algorithms are the same. Google’s algorithm prioritizes certain signals and each of the major social platforms has its own algorithm that prioritizes its own signals. Although the exact makeup of the different … Read more

Pillar Pages: Why and How You Should Add Them to Your Content Strategy

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more

Promote | DigitalMarketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate or commission relationship—or just a … Read more

What Is Lead Generation: Top Creative Ideas To Generate Leads Faster!

With businesses taking the digital space and setting their shops online, the business with the most leads wins the race. However, with increasing consumer options, businesses have difficulty generating high-quality and relevant leads. This is where businesses are trying creative ideas to generate leads. You must have seen “spin the wheel” to win amazing gifts. … Read more

13 Ways to increase your Instagram engagement rate

Are your Instagram posts getting enough Likes and comments? When you’re marketing on Instagram, driving authentic organic engagement should be a top priority. Sure, you may be creating awesome content. But if no one is Liking or commenting on it, there’s a good chance your account will fall through the cracks. Next thing you know, … Read more

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