Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several reasons why keyword-rich domain names can be detrimental to a website’s success. In response to a thread on Reddit, Google Search Advocate John Mueller shares his opinion on domains with … Read more
“Localism” – Miriam Ellis We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to find the exact image asset I want to illustrate the story of local businesses and local SEO. So, I decided to create my own asset, … Read more
Valentine’s Day is a time to celebrate love in all its forms, be it romantic love, platonic love, familial love — or your love for marketing. Okay, that last one might be a little out of place, but you get the point. This year, we’re showing love to our favorite creative Valentine’s Day marketing campaigns … Read more
Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered. You’ll learn how to create compelling … Read more
Social media is widespread, and mainstream platforms have billions of active daily users. This has prompted business owners to explore the possibility of generating leads there. However, some are still skeptical about whether spending money on social media ads will give them a worthwhile return on investment. Social media marketing is worth it if appropriately … Read more
With budget cuts becoming more common, you’re expected to do more with less. So, if you’re looking to maximize campaign results without increasing your marketing spend, it’s time to innovate your company’s digital strategy. The key to generating the highest ROI possible is to drive synergy between your paid strategies and organic search strategies. Understanding … Read more
There is no doubt when we say that the pandemic has changed the world drastically as an increasingly large number of people feel isolated. Working from home has become the “new norm,” and things like constant emails and social media can get us more stressed than before. If you, too, are someone who has been … Read more
“You’ve got to build your personal brand.” Chances are you’ve heard some variation of this advice recently, right? From marketers to creators, the concept of personal branding is all the rage right now. This makes sense considering that consumers today crave connections and authenticity. The problem is, branding yourself can be a struggle—especially if you … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s … Read more
Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In many B2B organizations there hasn’t been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or business-unit level marketing generates demand and handles product … Read more
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email … Read more
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video … Read more
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for … Read more
💡 Learning about experiences and perspectives that are different from our own supports our journey of inclusion by reducing bias, building respect and increasing empathy, while providing an opportunity to celebrate our differences and similarities. At Buffer, we regularly share cultural spotlights from colleagues to connect our global team, and help us understand one another … Read more
Running an Instagram giveaway or contest is a strategic way to engage your audience and grow your following. Plus, it’s a fun way to give back to your followers—and work to turn more of your followers into customers. There are so many social media contest ideas out there that could be a perfect fit for … Read more
Node JS is a well-known technological trend in developing websites and mobile applications. It is helpful and practical for developing various web applications. As a result, every business owner is keen to use this technology to build their web & mobile applications. Are you trying to use Node JS to create an application? But you … Read more
