How to Design a Website That Actually Converts

website that converts

Most websites are nothing more than static web pages that serve as branded placeholders for companies. However, if you want your website to serve as a powerful tool for generating leads or turning traffic into customers, you have to break through the traditional approach to website design and keep conversions in mind. The Two Primary … Read more

How This Business Creates Safe Spaces for Young Women

If you ask Instagram influencer Ambar Driscoll about her organization, “Bamby Collective,” she’ll make it clear that while the group does have some of the makings of a small business – they’ve launched a signature product, their brand revolves around a central tenet, and their following consists of many who love their mission  –  it’s … Read more

Email Automations for Ecommerce Success with Simon Trafford [VIDEO]

Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ We want to help you take your tiny eCommerce store to a MASSIVE conglomerate! Here are three email automations you can set up to make your customers need more from you! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of … Read more

How These Small Businesses Give Back: Real Examples from 5 Businesses

Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you … Read more

Certified Partner Interview – Uzair Kharawala of SF Digital Studios [VIDEO]

Uzair Kharawala Uzair Kharawala is one of the few professionals who is both a Google Partner & YouTube Certified. His YouTube channel has over 20,000 subscribers & 1300+ videos. Uzair has been running SF Digital Studios along with his wife Farzana since 2002. Using the power of video marketing & video ads, Uzair has reached … Read more

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more

Is Robotic Process Automation (RPA) the Next Big Thing in Automation?

A McKinsey Global Survey on Automation in 2020 revealed that 66% of organizations had automated one or more functions or business units, which was 57% in 2018. There is an increase in the number of organizations implementing automation. As Alain Dehaze, CEO of Adecco, observed, “Warp speed developments in technology — automation, artificial intelligence, and the … Read more

The 4 Biggest Differences Between Facebook & Instagram Ads

So you want to advertise, but you’re not sure which of these two mega social media platforms is “best” for your business. Well, to be honest, no matter how much your budget is… who your audience is… or what you’re offering…  The answer is BOTH… and IT DEPENDS. This article will explain why as well … Read more

Ask Buffer: Will Scheduling Posts Affect My Engagement?

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling … Read more

Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more

5 Ways to Deal With Negative Comments on Social Media

Life on the Internet can be stressful –  even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can … Read more

5 Effective Best Practices for Data Governance Success

By 2022, the total enterprise data volume is estimated to be more than 2.02 petabytes. As a result, businesses that work in highly data-intensive environments need robust data management capabilities to monitor, manage, store, access, secure, and share information in a streamlined and standardized way. You’ll Want Your Business to Have the Best Practices in Data … Read more

How Charitable Giving Helped Take Our Dog Daycare to $1M in Revenue

When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect … Read more

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