Google’s newly discovered Easter egg, a Katamari minigame, offers a fun distraction and pays tribute to the popular series. Google has introduced a new Katamari minigame as an Easter egg in search results. The minigame is a nod to the popular Bandai Namco series, offering a fun break from work. Katamari joins other video game-themed … Read more
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a moment. What pops into your mind? The yellow arches, right? McDonald’s has done a fantastic job of using its colors to establish a memorable brand … Read more
Google’s plan to launch its artificial intelligence chatbot, Bard, in Europe has hit a regulatory roadblock. According to the Irish Data Protection Commission, Google hasn’t provided sufficient details about Bard’s data privacy policies, prompting a postponement of its EU debut. Bard’s Launch Halted By Data Privacy Queries The Commission stated that the information presented by … Read more
Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the … Read more
Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your … Read more
Google has recently overhauled its search spam report form to combat search quality issues. The updated form is part of Google’s approach to improving user experience by addressing problematic content such as paid links, malicious behavior, and low-quality pages. An Improved User Interface Image credit: developers.google.com, June 2023. The redesigned form makes it easier for … Read more
The genesis, slow build, and now daily reality of the ups and downs, twists and turns, fits and stops, beauty and brutality of being a now full-time founder began 10 years ago for me. I had just finished an intense Executive MBA program while working full time and began what would prove to be a … Read more
What began as a planned two-day event for popular Reddit communities to protest planned changes that will put an end to popular Reddit apps has turned into an indefinite standoff between Reddit moderators and executives. Hundreds of subreddits maintained private status beyond the end of the Reddit boycott and planned to do so indefinitely. A … Read more
In today’s digital age, how you present your company culture on social media can make or break your brand’s reputation. Offering insight into the inner workings of your organization not only humanizes your brand but also attracts top talent and customers who share similar values. In this blog post, we’ll explore why showcasing your company … Read more
![How Performance Marketing Works [+ 6 Tools You Can Use]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/performance-marketing-.pngkeepProtocol.png "How Performance Marketing Works [+ 6 Tools You Can Use]")
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how … Read more
I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well … Read more
If multiple posts on your website are competing for the same keywords, you’re essentially cannibalizing your own SEO efforts. But why pit your pages against each other and diminish their ranking potential? Why split your CTRs among multiple moderately-relevant pages, instead of just having one highly authoritative page? In our upcoming webinar, you’ll learn how … Read more
In case you missed it, Google Ads announced significant changes to its trademark policy. On Thursday, Google emailed advertisers who currently have a trademark complaint on file with Google about the upcoming policy updates. Since the email announcement went out to select advertisers with an active complaint on file, Kirk Williams took to Twitter to … Read more
Google published a research paper on a new kind of dataset for training a language model to retrieve sentences that exactly answer a question within an open-ended dialogue. We don’t know if Google is using this dataset. But researchers claim it outperforms models trained on other datasets. Many research papers, like the one published for … Read more
Crawling is essential for every website, large and small alike. If your content is not being crawled, you have no chance to gain visibility on Google surfaces. Let’s talk about how to optimize crawling to give your content the exposure it deserves. What Is Crawling In SEO In the context of SEO, crawling is the … Read more
Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you’re probably curious to know if there are any ChatGPT alternatives that better suit your needs … Read more
Looking to boost rankings of key product pages while also driving secondary KPIs? Hoping to get your products on the first page of Google? On June 7, I moderated a webinar with Cory Collins, Nick Katseanes, and Kimberly Brown of Page One Power who showed us a unique, full-funnel approach. In that webinar, they shared … Read more
Google has announced two new AI-powered advertising solutions: Demand Gen and Video View campaigns. Designed to facilitate seamless connections between businesses and consumers, these campaigns can amplify product demand from mid-funnel to purchase. The new features include tailored creatives paired with lookalike segments based on audience lists, simplified ad construction, and enhanced engagement metrics across … Read more
