For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more
As the digital age changed how we market things, so did some of the positions change as well. For example, brand ambassadorship used to be tied directly to high-profile celebrities with substantial global followings. In the traditional ways for brand ambassador jobs, celebrities are only eligible. But the time has changed now. Along with celebrities, … Read more
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more
In today’s wellness culture, customers are just starting to learn about the benefits of supplements that help treat conditions and improve wellness. Many people are looking for specific blends of quality ingredients for their particular needs. How is a private label vitamin manufacturer performing? If you are a private label vitamin manufacturer, then these are … Read more
Is your business on the brink of collapse? Are you entering a new quarter, staring down a slew of red numbers? As an entrepreneur, there’s always hope if you’re willing to put in the work and make the tough decisions. Brad Charron is a living example. Charron is the CEO “re-founder” of ALOHA, an employee-owned … Read more
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page one is steadily changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. In this article, … Read more
Samantha Brett may seem like an overnight success. Her business, Naked Sundays, launched in January 2022 and reached six figures in sales in a mere four weeks. But in reality, Brett’s success came from years of preparation. “This isn’t a quick fix,” Brett says. “I honestly spent a year and a half listening and learning.” … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jessica Sepel, cofounder of JSHealth, one of the fastest-growing companies in Australia. JSHealth sells a bottle of vitamins every 20 seconds. Read excerpts from that in-depth conversation below. To read more, subscribe … Read more
Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you … Read more
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs … Read more
When we launched Start Page back in October 2021, we weren’t quite sure who would use it. We had a hunch, but it turns out we weren’t imaginative enough. Start Page has been used more widely than we could have possible imagined. From photographers to plumbers, baking sites to gig nights, seeing hundreds of new … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with NY Times best-selling author Rory Vaden about how to monetize a personal brand. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– If you’re familiar with Lewis … Read more
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can help manage your brand’s reputation. Read the full article at MarketingProfs
Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty of work to be done to set up the foundation. Here’s your checklist for establishing a memorable brand identity: 1. Find a Catchy Name This is the first – … Read more
Everyone has a personal brand, by design or by default. In this day and age, building a personal brand online is at the heart of personal growth. Not just that, as an entrepreneur, your personal brand is essential to start a business and scale it. Whether you’re an entrepreneur, a business owner, or a consultant, … Read more
Nowadays, TikTok is the most influential tool for businesses to target their potential customers. Since its launch, it has been buzzing the world with its entertainment and creative nature of the content. As a result, more brands are leveraging TikTok to create unique and authentic content. With an ever-growing audience, it offers a brand new … Read more
Your personal brand and business are invariably connected—whether you like it or not. Nail your personal brand, and it’ll forever be a catalyst for your business (and future businesses). Get your personal branding wrong, and it’ll tank any venture before it even takes off. Woah. While that might be daunting to imagine, it’s a little … Read more
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
