Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also … Read more
First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you … Read more
Gone are the days when you had full authority over your brand reputation. Today, customers are in the driving seat, and all this is happening on social media. So, if your brand doesn’t have a solid social monitoring and listening strategy, you’re missing out on the most valuable data and insights to build your business—but … Read more
Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy Being transparent Managing online reputation, Having a professional design aesthetic. This article summarizes Google’s suggestions into an actionable checklist that business owners can use to … Read more
In the digital age, social media has become an integral part of our lives. It has revolutionized the way businesses operate, allowing them to connect with their audiences in real-time, share updates, and build a brand presence like never before. However, with the power and reach of social media comes great responsibility. For Limited Liability … Read more
When you hear the phrase “reputation management” your mind might conjure ideas of crisis talks and PR executives looking flustered. You might imagine boardrooms of busy lawyers and a stressed CEO. In reality, good reputation management starts long before – and hopefully in lieu of – any PR nightmares. Reputation management is about making sure … Read more
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation management. Today, even brands that operate locally are expected to provide local information on SERPs … Read more
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate … Read more
Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue perceptions and a more biased sentiment down the line. At Go Fish Digital, … Read more
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your website as your billboards contribute to the picture painted when a customer considers your product or service. Sometimes, however, your brand might be in receipt … Read more
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch … Read more
“Oh, that company? I hear it’s shady…” Don’t let that happen to you! Consistent vigilance over your media mentions can help manage your brand’s reputation. Read the full article at MarketingProfs
