Keeping up with the demands of technology is an arms race. For content creators, that race determines their success in the market. Emerging media trends seem to change with the wind, which can make it a challenging task to both be adaptive and stay on brand. Quality content and staying up-to-date at the rate that … Read more
Does Google ignore iframes? A recent thread on Reddit has sparked discussion among SEO professionals. The user who started the thread believes that Google doesn’t crawl iframes, but is this assumption accurate? This article will debunk myths about Google’s ability to crawl iframes, examine Mueller’s response, and discuss the SEO impact. The Myth: Google Doesn’t … Read more
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting … Read more
A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local businesses can take to better serve their customers, earn more reviews, and build relationships. Read our free report today to peruse the findings, our thoughtful … Read more
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode five here. Some businesses may be small … Read more
Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like a negative user experience. Difference Between HTTP and … Read more
Google releases one or two changes to its algorithms daily; most of them are not noticeable. And a few times a year, Google will officially announce a “core update.” A core update refers to broad changes to Google’s algorithm and systems that cause notable fluctuations in search results. This article is an up-to-date summary of … Read more
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance of search engine optimization (SEO). After all, SEO is on an epic rise and helping businesses of all types find new customers. And, if you’re … Read more
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is submitted by an ecommerce store owner asking if search rankings … Read more
Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN that hosts the images handles a request for a non-existent robots.txt. The bug that was discovered was in how search console and Google’s rich results … Read more
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An SEO professional, who’s working on a website that reports on currencies, asks Mueller if he should include dates … Read more
