You’ve heard of multitasking, right? You might have even mentioned it on your resume or in job interviews (I know I have). Single-tasking, as you might have guessed, is the complete opposite. It means focusing all your attention on just one task at a time. It might sound incredibly inefficient to work this way. After … Read more
Having a strong online presence is crucial for businesses in every industry, and the legal sector is no exception. Law firms are increasingly investing in their websites to attract new clients, showcase their expertise, and ultimately, grow their practice. One essential element to consider is search engine optimization (SEO), which can make a significant difference … Read more
In an era where misinformation is a global concern, Google is upgrading its search capabilities by introducing two features to enhance information and visual literacy. A 2022 Poynter study revealed that 62% of people believe they encounter misinformation daily or weekly, highlighting the urgent need for effective tools to identify and counter false information. As … Read more
If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in … Read more
Every local business should be active on social media if they wish to remain competitive. However, the impact that social media can have on local SEO is often underestimated – largely because the connection between the two isn’t overly clear. To help clear things up a bit, we’re going to highlight just how your social … Read more
If you’re an event planner or business owner who’s looking to improve their next events, look no further! This article will provide you with the tips and tricks needed to keep your event on track (and profitable). Make a Plan The most important thing you can do before an event is to make a plan. … Read more
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? How can you boost organic search results and increase ROI in 2023? Keeping the SEO fundamentals at the forefront of your strategy while prioritizing your SEO efforts for the most rewarding outcome is vital. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers and copywriters are losing their minds over ChatGPT. Not all of them, mind you. But many people think they’ll lose their jobs in the coming months and years. There’s no point in burying your … Read more
![23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/email-marketing.jpgkeepProtocol.jpeg "23 Email Marketing Tips to Improve Open & Clickthrough Rates")
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses … Read more
WordPress is the most popular content management system (CMS) in the world, with a market share of more than 60%. A big support community and a number of available free plugins make building a website with WordPress (WP) affordable, and it plays a key role in why its market share is so big. However, as … Read more
Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as … Read more
Math is a very important part of a child’s education, but it can be hard to get better at it. However, introducing math concepts through games can make them more fun and engaging for children. Now the education system is changing. The teachers are always searching for more options like learning and playing. When you … Read more
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch … Read more
LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here … Read more
At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more
Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible. One concrete way to do so is to see how you can reduce the amount of waste of potential leads across … Read more
1. Where Are You Now? 2. Where Do You Want to Go? 3. What is the Obstacle? 4. What is the Urgency? Alex Schlinsky runs an entrepreneurial mastermind and mentorship community, Prospecting On Demand. His agency has won multiple awards and he offers a 5X ROI guarantee to all his clients. https://www.alexschlinsky.com/ EXTRA RESOURCES: The … Read more
How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: “I have a few keywords ranking on the fourth or fifth page of Google. It’s been a year ranking at this position. What should I … Read more
