In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its … Read more
You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has the world’s second-largest economy, with a GDP of nearly $16 trillion. And what’s truly astonishing is that most of its economic growth has occurred over … Read more
How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can help you improve your search … Read more
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the … Read more
Initially, digital marketers faced problems with reporting and tracking social media analysis. Nowadays, you can use the right analytics tool for reporting. And that makes your work fast and easy. But which Social Media Analytics Tools should you select? For Social media advertisements, you will get so many choices of platforms that have a difference … Read more
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without, according to recent research from Oracle and Ascend2. Read the full article at MarketingProfs
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs
Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs
Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. Read the full article at MarketingProfs
Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest … Read more
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we’ve seen a cosmic shift to voice search. Statistically, voice isn’t something that enterprise marketers can ignore because: 33% of people in the U.S. use … Read more
![Four Ways Marketers Can Look After Their Mental Health [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Four-Ways-Marketers-Can-Look-After-Their-Mental-Health-Infographic.jpg "Four Ways Marketers Can Look After Their Mental Health [Infographic]")
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins. Read the full article at MarketingProfs
