Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help … Read more
Your customers’ experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs
Google reported 23% year-over-year revenue growth in its Q1 2022 financial results, surpassing the $68 billion mark in total revenue. That’s up substantially from the $55.3 billion reported in Q1 2021 but a marked decline from the 34% growth rate reported at that time, when consumers’ informational needs were at their peak due to the … Read more
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most successful sites when it comes to organic search have the right mix of high-level fundamentals. In recent years, there has been a lot of attention … Read more
People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company. And yet, despite spending the past three years building Silk + Sonder—thinking about … Read more
Tesla CEO Elon Musk recently acquired social media giants Twitter for a whopping $44 Billion on 25 April 2022. While he might be the world’s richest man, he aims even higher with this new takeover by promising a new era of “free speech” for everyone. Twitter With “Free Speech” – A Necessity Or An Afterthought? … Read more
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile development guidelines. Optimizing for the mobile web is an entirely comprehensive sub-field within SEO, requiring … Read more
The last few years have seen social media platforms become a gamechanger as far as communication, brand messaging, marketing and sales are concerned. Businesses of all shapes and sizes have realized that if they are to succeed online, Social Media Marketing needs to be a core strategy to follow. There is a huge demand for … Read more
![Don't Build, But Earn Links [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/featured-10-625d5762ef642-sej.jpg "Don't Build, But Earn Links [Webinar]")
Are you a victim of so-called “link building experts”? Do the methods, results, and communication about their backlink services seem odd? Sadly, there are a lot of link building tactics that are morally questionable or just plain ineffective. Register now and learn how to create expert content that drives organic traffic, earns links, and helps … Read more
There’s an art to creating the perfect founding team. A startup can have all the potential in the world, but nothing can derail things faster than its “people problems.” In a study about startup performance, venture capitalists attribute 65% of company failures to problems within the startup’s management team. Make no mistake, more than anything … Read more
As a small business, ranking for keyword terms can be difficult. With larger, more resourced businesses targeting those same terms, it can seem impossible to nudge your way to the top of the search engine results pages (SERPs). How are small businesses expected to rank highly on SERPs? Fortunately, with the use of local SEO, … Read more
![Five Problems That Drive Customer Churn [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Five-Problems-That-Drive-Customer-Churn-Infographic.jpg "Five Problems That Drive Customer Churn [Infographic]")
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Read the full article at MarketingProfs
Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence is a core component of semantic search. NLP and NLU are why you can type “dresses” and find that long-sought-after “NYE Party Dress” and why … Read more
Using human-centered innovation, AI, and SaaS to achieve a more effective last-mile delivery, while making a positive impact on the environment. A Personal Story — Where’s My Passport? After not seeing my family for years, I purchased a flight to visit them for Christmas. I will never forget that afternoon in December 2020 when I … Read more
If you manage a website, it’s important to check for broken internal links regularly. Broken internal links can frustrate visitors and cause them to leave your site. They can also hurt your website’s search engine optimization (SEO). But don’t worry. There are ways that you can easily find and fix these broken links yourself. It … Read more
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. Read the full article at MarketingProfs
![SERP Trends & Top Keyword Data By Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/featured-11-625fcc423333e-sej.jpg "SERP Trends & Top Keyword Data By Industry [Webinar]")
Do you understand your audience well? Are you aware of how they search and where they spend time online? Do you know which search trends and keywords to focus on this year? Register now to learn more about a variety of SEO metrics across regions, more specifically in the U.S. and U.K., that can help … Read more
Google has a free, single-page website builder designed for small businesses. Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or mobile. With Google’s website builder being an extension of Google Business Profile, you will need to have a complete listing in order to … Read more
