X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to … Read more

Boosting Sales Through Targeted Social Media Marketing Strategies

Introduction: The Evolution of Targeted Marketing The journey of marketing strategies toward increased precision is a tale of innovation, insight, and integration. Historically, businesses cast wide nets, hoping to capture the attention of potential customers.  However, the advent of digital technology and analytics tools has revolutionized this approach, enabling marketers to tailor their messages with … Read more

LinkedIn SEO: 7 tips to optimize your company page

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search … Read more

Case Study: How A Matchmaking Business is Succeeding On Social Media In the Age of Dating Apps

Nowadays, not only coming up with a completely original business idea, but also succeeding with it, is almost unheard of. We’ve commodified nigh on every aspect of our lives, and competition is steeper than ever in most niches.  For instance, while dating services used to generally be frowned upon or laughed at, they’ve exploded in … Read more

The Top Information Technology Trends On Social Media

As the world evolves rapidly and with the flow and pace of information technology. New technologies crop up with the intent of human benevolence.  Consequently, it ushers in a revolution in every aspect of our daily lives and work. For professionals and businesses, keeping up with these developments is the need of the hour.  It’s … Read more

Audio AI: How AI Is Changing Podcasts, Audiobooks & More

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what’s even more interesting is that we’re also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music … Read more

How the Field of Parental Control Applications Is Evolving

With the world that’s moving at a quicker pace, parents have an increasing concerning regarding the screen time of their kids. Along with that, online safety also comes into question. However, the one thing that is crystal clear is that parental control applications are moving rapidly. This blog will show how these applications help monitor … Read more

15 Best Examples of Professional Goals [+Tips to Achieve Them]

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. … Read more

Can Automation Help You Ace Your RFP? I Used AI to Find Out

Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. … Read more

Why Gen-Zs Will Not Break Free from the Snapchat Trap!

332 million. Yes, that’s the number of users that Snapchat sees on its platform daily. You read that right, daily. Every day. Snapchat has become one of the most used social media applications on the internet.  It was first launched in 2011, and since then has garnered millions of loyal users. The social media platform … Read more

Find UK Instagram influencers to grow your brand

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local … Read more

11 Best Advertising Management Software for 2024

As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools … Read more

Quiet Quitting vs. Setting Healthy Boundaries: Where's The Line?

In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers … Read more

Please Edit The Content According To The Site Requirements

Are you thinking about building your website but floating midway, wondering where to start? The good news is that in 2024, you will have plenty of website-developing partners whom you can select.  Are you a budding blogger looking to post your innovative content? You may be a small business owner looking to share your hobbies … Read more

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