Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
Automattic, the parent company of WordPress, has broadened its portfolio by acquiring Texts.com, an application that consolidates various messaging platforms into a single inbox. The Texts.com platform brings together a wide range of messaging apps such as iMessage, WhatsApp, Telegram, Signal, Facebook Messenger, Twitter DMs, Instagram DMs, LinkedIn, Slack, and Discord, among others. It features … Read more
![20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/20-Experts-Share-Insights-2024-Strategies-For-Social-Media-%E2%80%93.jpg "20+ Experts Share Insights: 2024 Strategies For Social Media –")
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more
WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions. WhatsApp Channels are now available in over 150 countries. New features include an enhanced directory, emoji reactions, and editing capabilities for admins. WhatsApp also launched an official channel for direct communication about product updates. Source link
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize online shopping culture. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its … Read more
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that the company is testing the new functionality in Australia and New Zealand, with plans to expand to more countries soon. Screenshot from Threads, September 2023 … Read more
Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a wide variety of content types, features, and formats. This article will cover the top social … Read more
In a move that could redefine social media video content dynamics, the Meta-owned platform is working internally to extend the maximum length of Reels to 10 minutes. The possible new extension of Reels would allow creators on Instagram to post more in-depth content, making it competition for TikTok, X, and YouTube. 10-Minute Reels Coming To … Read more
According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming from me directly. Will greatly improve the esthetics. — Elon Musk (@elonmusk) August 22, 2023 Future X posts with links are reported to display … Read more
Threads by Instagram is rolling out the web version of its social platform this week in a pivotal move that will resonate within the industry. Screenshot from Threads, August 2023 The announcement marks a significant shift for Instagram, which has traditionally confined users to mobile platforms. Threads, the microblogging companion to Instagram, initially surfaced as … Read more
If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect with your customers and prospects via engaging content. But before you start posting at will, … Read more
Instagram is adding new Threads features to organize the growing volume of shared content. In separate updates from Instagram CEO, Adam Mosseri introduced new ways to find Reposts on Threads and a new audio feature for Instagram. Reposts Tab For Threads Profiles According to Mosseri, the reposts tab will provide users with a consolidated view … Read more
Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work together with other creators, and encourage interaction with followers. Screenshots from Instagram, August 2023 Add Music To Photo Carousels Building on the launch of music … Read more
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images. Instagram’s Threads has introduced six new features in the latest app update. Users can now easily see all the Threads posts they’ve liked by accessing a specific option in settings. Added support for … Read more
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more
Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement and provide innovative search functions and recommendations on Meta’s platforms. The big tech company is exploring a variety of “personas.” One is rumored to be … Read more
Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. Like all social media channels, with those huge numbers of users, it’s easy to fall … Read more
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more
