There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it is the second point that is helping to accelerate the first. Thanks to new tools, such as AI and customer relationship management (CRM) … Read more
If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in … Read more
Starting a business can be overwhelming, especially when it comes to marketing. With so many tools available, knowing which ones are essential for your business can be challenging. Digital marketing tools can significantly impact your business by optimizing your website, increasing engagement, and driving conversions. This blog post provides insights on choosing the appropriate digital … Read more
In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital … Read more
The lifestyle of a digital nomad isn’t all it’s cracked up to be. Rachel Pregunta and her partner, Ruben Arribas, started traveling together in 2013 with whatever they could carry on their backs. They couch-hopped and stayed in hostels, always looking for the next opportunity to jump on a plane to a new destination. Pregunta, … Read more
Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame. This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an Insider Intelligence … Read more
Businesses are always under siege when it comes to digital threats. The digital age has brought about much advancement that has made life faster and more convenient. However, with these advancements comes the threat of cyber attacks. The majority of these attacks can have disastrous consequences for businesses. It is crucial for companies to protect … Read more
ChatGPT is a revolutionary technology that will significantly change how we work. As a programmer, I initially didn’t believe it could solve advanced tasks, but I was surprised to see how helpful it can be in my daily life. So, I started playing around with ChatGPT and discovered several ways it could help me – … Read more
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending on how this marketing collaboration … Read more
More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of … Read more
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move … Read more
Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US … Read more
Digital marketing has taken over conventional marketing. Therefore, having a skilled digital marketing agency on your side nowadays could virtually make or break your business. A good agency will enable you to shape your brand’s online image and offer resources and expertise to execute promotional strategies successfully. 7 Lucrative Factors To Look For While Choosing Digital … Read more
How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can help you improve your search … Read more
Uzair Kharawala Uzair Kharawala is one of the few professionals who is both a Google Partner & YouTube Certified. His YouTube channel has over 20,000 subscribers & 1300+ videos. Uzair has been running SF Digital Studios along with his wife Farzana since 2002. Using the power of video marketing & video ads, Uzair has reached … Read more
Digital marketing involves using digital channels, including websites, social media, search engines, and mobile devices, to market products and services to potential customers. You’ll use these channels to create brand awareness and generate leads as a digital marketer. An excellent digital marketer should prioritize digital marketing skills, including brand building, competitive research, social media advertising, … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
