In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to deploy websites to target these markets. Managing multiple global websites not only requires resources to … Read more
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency that is great at search – is the best job in the world. I’ve worked with clients of all types and sizes, all over the … Read more
In a highly competitive industry, a customer loyalty programme can really help a business stand out. Such programmes have become massively popular in the last few years- in America, more than 80% of adults belong to at least one loyalty programme. Loyalty programmes could be a good idea for your business, but before implementing one … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Zeb Evans, cofounder of ClickUp, about disrupting the project management industry. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. ————— The 17-year-old’s hand shook as he … Read more
Always keep in mind that how you leverage channels and different content formats may need to change when you go international. Once again: The marketing wisdom from home may not be applicable abroad. Even how to present a blog post to your audiences depends on their preferences: Do you cater to a market that requires … Read more
Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and … Read more
Online business courses can teach you practically anything you need to know. Finance, accounting, management, content marketing, copywriting—you name it, and you can find an online course for it. The recent exponential growth in online learning has led to a massive amount of new business courses, but that’s a double-edged sword. While it’s great to … Read more
We strive to build a prosperous career. People need to address different factors to create such a career. One of these factors is a workplace that aligns with your ethical values. It is not the primary component of a flourishing career. Yet, working in a place that facilitates your core beliefs will be a key … Read more
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer … Read more
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. This update adds: The ability to add filters Customizable topics An expanded Fact Check section Google says the new look for Google News on desktop is inspired by feedback received from readers. Today also happens … Read more
Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency … Read more
Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking … Read more
A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power … Read more
Email marketing has become one of the supporting pillars of marketing for global brands. Email marketers use multiple strategies to engage the user, promote products, build relationships and increase brand awareness. Marketo email templates help the marketers set up elaborate and impressive brand awareness campaigns with ease. However, if not done correctly, it can cause … Read more
When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined keyword sets. Your … Read more
It’s a fact. If you care about people — you will likely never get over the gift-giving in your life. To help yourself out — always keep an eye out for unusual gifts and grab something when it’s on sale. I get cheap on stuff (my staff calls it cheap-a), but I won’t repeat that … Read more
LaMDA has been in the news after a Google engineer claimed it was sentient because its answers allegedly hint that it understands what it is. The engineer also suggested that LaMDA communicates that it has fears, much like a human does. What is LaMDA, and why are some under the impression that it can achieve … Read more
The 10DLC regulation, introduced in 2021, has made setting up SMS messages for working with clients more complicated. Anyway, sending SMS messages and emails is considered one of the most effective ways to generate leads. Lead generation is a process without which it is impossible to increase the number of active buyers on the site. … Read more
