When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to your audience. From a technical perspective, you must be able to create a foundation for … Read more
The Master of Business Administration (MBA) has been the most popular graduate degree in the United States over the last decade. Over 250,000 students around the world are currently enrolled in MBA programs. This trend (or a strong case of FOMO) probably has you wondering if you should go to business school. Once you’re down … Read more
The significance of social media for digital marketing is undeniable. While over 92% of companies in the US include social media in their marketing strategy, increasing the conversion rate on social media is an ever-present challenge for marketers. You can imagine the competition you’re in to grab the attention of your target audience and convince … Read more
In a recent study, Google and the University of Basel discovered how users shape their first impressions of sites. The research showed that people rate web pages in under 50 milliseconds. And a site’s visual complexity and prototypicality affect customer confidence in brands. As it turned out, users trust simplicity in design and avoid unrealistic … Read more
Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. … Read more
It all comes down to a local content gap analysis. Local keyword research is only a part of the equation – albeit an important one. The next part of the equation is true local expertise. In addition to conducting each market’s own keyword analysis from scratch, you also need to perform an analysis of the … Read more
Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an updated code of practice that some of the world’s largest tech companies have signed onto. … Read more
The pinnacle of a business is arriving at its destiny which is to massively cover the audience and hence rock in sales. Certainly, this becomes true when there is a solid foundation that withstands the intensity of huge sales. There are several business models and strategies that expose the brilliance and innovation of crypto projects. … Read more
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you … Read more
The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is … Read more
Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s in the official Google Search Central documentation for sitelinks, although he added a little more nuance than what’s in the official documentation. Nevertheless, Google’s new … Read more
Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding. When you’re an SEO analyst, you are the one your company or clients look to for collecting and organizing the data around their websites’ performance, interpreting what it all means for them in their market … Read more
Running a business is an involving exercise that requires a great deal of planning, strategy, and innovation. It also comes with plenty of responsibilities and duties: staffing, great customer service, management and supervision, sales and marketing, logistics, and so on. When running a new business, undertaking these tasks is labor and capital-intensive. It also takes … Read more
Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, … Read more
Today’s ask an SEO question comes from Kate in Louisville, who wrote: “I work for a company that builds microsites for clients. What factors do I need to focus on when there’s a dip in organic traffic? In Q4 2021, for example, we did a rebrand and meta data was altered. Would this have a … Read more
Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. SimilarWeb finds that 85% of the traffic to ClevelandClinic.org, 83% of the traffic to HopkinsMedicine.org, and 87% … Read more
Non-profit organizations can benefit greatly from exposure online. SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher. Yes, there are opportunities through Google Ads grants and supporters to help drive traffic. However, being found organically is a cost-effective and trusted way to … Read more
