Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered. … Read more
An ongoing issue with Google’s Gmail is disrupting the normal functioning of email newsletter services. The issue is causing many emails to be redirected to subscribers’ spam folders instead of their primary inboxes. This problem came to light at Search Engine Journal in early June when our email newsletter open rates nosedived from our usual … Read more
It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts, and we’re excited to share that it’s the newest platform supported by Buffer. If you’re already posting to Reels or TikTok, Buffer can now help you post to Shorts … Read more
Eric Yaverbaum has had countless successes, but he manages to keep a handle on what counts. He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction; the worst day of your life is also the … Read more
The process of purchasing and selling cryptocurrencies is known as cryptocurrency trading. Cryptos can be traded by speculating on their price movements using CFDs (contracts for difference). CFDs are leveraged derivatives allowing you to trade cryptocurrency price movements without owning any underlying coins. Derivatives trading involves going long (‘buy’) or short (‘sell’) a cryptocurrency based … Read more
Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since … Read more
Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie’s ‘office’—the world. 📱 Check out Sophie’s Instagram and Twitter Could … Read more
![Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Content-Brand-Storytelling-Be-A-Better-Brand-Storyteller-Podcast.jpg "Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]")
Learn To Communicate Your Brand Effectively In the world of SEO, search marketing, and content marketing, it’s becoming clear that getting a solid grip on the customer’s needs, desires, and lifestyle is equally essential to building your brand’s unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on … Read more
I didn’t think it was a big deal. We assumed these were typical results for those who focused and did the work. The gaping mouths and the bulging eyes were our first clues. My next clue should have been when one podcaster told me he gets 50 to 100 pitches a week and he chose … Read more
There are many areas in the selling process that salespeople say they believe are not challenging, but that buyers say salespeople are not very effective at. That’s according to a report from RAIN Group, which was based on data from surveys of sellers and buyers. An infographic (below) looks at findings from the research. Specifically, … Read more
Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we’ll compare Buffer with Later to help you decide which one best suits your needs. To kick off, here are seven key differences between the two products that all potential users should … Read more
Natural Language Processing (NLP), which encompasses areas such as linguistics, computer science, and artificial intelligence, has been developed to understand better and process human language. In simple terms, it refers to the technology that allows machines to understand human speech. NLP is used to develop systems that can understand human language in various contexts, including … Read more
If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed … Read more
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great marketing strategy, has a lot of ways to answer that question, and he goes into many of them. He makes the case that communities and customer enthusiasm last in a way that marketing campaigns … Read more
Meet Karinna Briseno, a Technical Advocate at Buffer who redefines success by balancing personal growth, mental health, and career accomplishments. With a four-day workweek, she proves you can have exciting roles, a digital nomad lifestyle, and even time for off-the-grid hobbies. Dive into Karinna’s unique journey at Buffer. 💡 Check out Karinna’s Start Page and … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
