One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will … Read more
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more
Taking surveys has become a way for people to earn some money during their free time, all from the convenience of their own homes. Many survey websites allow you to exchange your earnings for gift cards from known retailers — and among these options, Google Play gift cards enjoy high popularity. Read on as we … Read more
Google investigating indexing delays affecting some sites since Monday night, working to identify and resolve root cause. Google confirmed an indexing issue affecting some websites. The issue started around 11:30pm ET Monday night. Google is investigating the root cause and working to fix it. Source link
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and features can help you win back some of that precious time. Not only will these help you save time, but they’ll also give you insights … Read more
Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions. Source link
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more
Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step in the development of more adaptable and efficient AI systems. Hat tip to @EthanLazuk for tweeting about a new research paper from Google DeepMind. AI Has … Read more
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended … Read more
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events. There are two ideas … Read more
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also of how evolving technologies are impacting consumerism as a whole. Gartner publishes an annual study of CEOs and CFOs, and a key takeaway for 2024 … Read more
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered an official response to the claim, it doesn’t offer a complete explanation as to why some domains outrank others in the news. This article will … Read more
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more
Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to an entire website, necessitating a complete crawl to expedite updating Google’s index. The person asking the question wanted to know if there’s a way to … Read more
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The … Read more
