Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max campaigns, transition from Smart Shopping and Local campaigns, and leverage reporting to gain insights. After reviewing and comparing the updated Performance Max best practices guide … Read more
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss, you need a solid redirect strategy. With the right approach, you can migrate an enterprise website without losing traffic or search rankings. If you stay … Read more
Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller. In today’s ever-evolving tech landscape, it’s easy for agencies to feel overwhelmed by the vast array of options and partners. If you’re working with multi-location … Read more
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this … Read more
Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-depth look at how Google leverages AI technology to optimize RSA performance for each search query. It aims to give marketers the knowledge to take full advantage of this adaptive ad format. This article … Read more
In the past 12 months, mobile web traffic has surpassed desktop traffic. As consumers use multiple devices to browse the internet, they expect a seamless experience across devices. That’s why focusing on user experience is crucial to any business’s success. Google originally announced its lead form assets (formerly known as extensions) in 2019 – and today, … Read more
Are you curious about the mysterious world of computer programming? Or perhaps you’re already familiar with it but want to delve deeper into the intriguing tasks that these modern-day wizards undertake. Either way, get ready to uncover the secrets behind what exactly a computer programmer does! This captivating blog post unravels the enigma surrounding their … Read more
![The Simple Guide to Creating an HTML Email [+ Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/create-html-email.jpegkeepProtocol.jpeg "The Simple Guide to Creating an HTML Email [+ Free")
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which … Read more
Business insurance provides crucial protection for companies against unforeseen losses and liabilities. However, the true test of an insurance policy lies in the event of a claim. Successfully managing business insurance claims can be a complex process involving various stakeholders, paperwork, and communication. This comprehensive guide will take you through the key steps and best … Read more
This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us to make changes in the code. How can we then stay upfront after Google page experience update?” When running a successful Shopify site, speed is … Read more
“I lost my snap streak!!” Hold on, calm down; it’s not the end of the world, even though it may seem like that. Snapchat streak recovery is much easier than you might think, so without panicking, take a deep breath and read this article. It is pretty obvious that if you have a long list … Read more
If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we’ll explore the importance of the B2B appointment-setting process, the challenges involved, and … Read more
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key … Read more
“Show me the receipts!” We’ve all heard the phrase, and when it comes to your new job search, those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network. In today’s competitive job … Read more
Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In this article, we’ll show you how it differs from other industries and cover some of the specific challenges and opportunities it presents. I will also … Read more
After their huge data breach, Facebook has taken serious measures towards their security and protection policies. They have taken serious measures towards protecting the privacy of your activities when you are online. Facebook is taking measures from two-factor authentication to Privacy Checkup. And inside the two-factor verification, you are going to find the Facebook Code Generator. … Read more
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the … Read more
