Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App. This new SEO feature enables keyword extraction from audio transcriptions directly from the Semrush platform. This allows indie creators and their SEO pros to align their podcast keywords directly to keyword campaigns in … Read more
Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your website or share them on social media, that’s only a start. By doing YouTube ads, you don’t just hope someone watches; you get who you … Read more
If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making … Read more
On-page SEO optimization is the key to success in today’s digital landscape. Whether you’re aiming for higher search engine rankings or running a successful online campaign, optimizing your content is crucial. Creating the kind of content that Google and searchers are looking for, is just one part of the job done. Without practicing on-page SEO … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Crawling is essential for every website, large and small alike. If your content is not being crawled, you have no chance to gain visibility on Google surfaces. Let’s talk about how to optimize crawling to give your content the exposure it deserves. What Is Crawling In SEO In the context of SEO, crawling is the … Read more
In am omnichannel world, companies create more and more marketing content every day, with one of the main outlets being SEO. Although they are all derived from a global strategy, they can sometimes be complementary to one another or almost identical. But instead of creating new ones all the time, the solution may lie in … Read more
Dropshipping is a unique business model where a drop shipper does not produce anything; he is like a manager organizing order fulfillment and only finding Customers through the quality online store. Dropshipping is a good helper for manufacturers that do not know how to sell their goods, for Wholesalers with a lot of goods in … Read more
How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answers to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can implement certain strategies to ensure that the YouTube algorithm favors you in the search results. … Read more
Google Optimize, the freemium A/B testing and analytics Google tool, is being sunset. Google Optimize and its larger enterprise version, Optimize 360, will no longer be available from September 30, 2023. And users suddenly find themselves in the market for a new testing and analytics tool. To help you transition to an alternative tool, we … Read more
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help Google optimize and streamline its crawling operations. Web crawlers, also known as robots or spiders, automatically discover and scan websites. Googlebot is responsible for building … Read more
Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure to: Keep the SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding outcomes. Focus on uncovering and prioritizing … Read more
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more
When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function. Below is a list of nine things to start with that are sure to drive incremental sales: 1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up” … Read more
Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more
For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered a decent conversion rate. But what can you do about those 97 people who ended up in your funnel? Are you going to just let them sit there without … Read more
Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” I quickly accepted. I didn’t hear back from them for several days, and I … Read more
There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the metrics that will help direct your … Read more
