Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both … Read more
Google’s Search Liaison, Danny Sullivan, recently revealed how he relays feedback from the public to others within Google. In a post on X (formerly Twitter), Sullivan shared screenshots of a document submitted to Google’s search team, highlighting his discussions with users, including their thoughts, concerns, and suggestions. This uncommon glimpse into the inner workings of … Read more
LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its Premium offering. The revamped Premium service will leverage artificial intelligence (AI) to offer tailored career advice, uncover hidden opportunities, and streamline the job search process. … Read more
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out. These include AI-powered product image generation, enhanced … Read more
If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and it’s become increasingly challenging to keep up – not to mention get ahead. These algorithmic shifts have the power to make or break your website’s … Read more
As digital advertising grows more invasive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, DuckDuckGo explains how its contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers. This article provides key insights into DuckDuckGo’s privacy-first approach, contrasting it with … Read more
Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 errors listed there. 404 Error Response The 404 error response is a message from a … Read more
Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D models to aid visual learning for STEM (science, technology, engineering, and math) subjects. The announcement highlights new AI advancements powering the upgraded math, science, and … Read more
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app … Read more
In an unexpected turn of events, Google’s Search Generative Experience (SGE), once heralded as a revolutionary generative AI feature set to disrupt search engine result pages (SERPs), is notably shrinking its footprint. SGE continues to evolve. I’m now seeing what I’m calling “SGE lite” in the SERPs. SGE doesn’t trigger a large block by default … Read more
In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its dominance in internet search. The trial opened last month in a Washington D.C. federal court and represents the most significant antitrust case against a tech … Read more
Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for websites, right? Well, there’s a different way to look at AI search and it has to do with the concept … Read more
AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that offer some insights on the future of search. Fabrice Canel is the Principal Product Manager at Bing and because of his position there he is … Read more
Ebook Ranking Factors 2023: Systems, Signals, and Page Experience The third edition of Ranking Factors is finally here! It got a little makeover both in looks and content inside. And, for the first time, we’ve put all the factors into a sortable sheet to find the info you need, faster. Download Now Source link
Google announced several updates to its search engine results pages (SERPs) that will provide more detailed information about electric vehicles (EVs) and home energy options. These changes aim to help searchers make more informed and sustainable choices. More EV Data In Search Results Screenshot from: blog.google/outreach-initiatives/sustainability/google-transportation-energy-emissions-reduction/, October 2023. For EV buyers, Google Search will display … Read more
Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had to have specific knowledge or the help of a developer to overcome some of them by pulling the data from the API directly. Google started … Read more
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more
![Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Navigate-The-Digital-Landscape-With-These-Upcoming-Trends-in-Paid.jpg "Navigate The Digital Landscape With These Upcoming Trends in Paid")
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats. We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search … Read more
