A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped in using these apps primarily because they fear missing out if they don’t participate. Online Experiment Surveys 1,000 College Students Researchers at the University of … Read more
![20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/20-Experts-Share-Insights-2024-Strategies-For-Social-Media-%E2%80%93.jpg "20+ Experts Share Insights: 2024 Strategies For Social Media –")
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! social media has changed, and still is changing, public relations. Some companies might overlook social media’s importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor … Read more
Recently, I set an iPhone time limit on my social media use to “45 minutes.” I figured 45 minutes would be more than enough. Almost an hour? Between working at HubSpot, catching up with friends, and attending exercise classes, 45 minutes would be plenty of social media consumption. Unfortunately, I learned quickly that I spend … Read more
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been … Read more
Remember 2012? Advertising on Facebook was in its infancy, and brands that started experimenting with the platform saw hockey-stick growth over the next decade. 10 years later and we’re back at the beginning of an advertising renaissance–this time, it’s on TikTok. TikTok shot past the billion-user mark in just 5 short years (compared to 8 … Read more
Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms. This new ad product aims to help advertisers extend their social strategies beyond traditional platforms like Facebook and Instagram. Demand Gen represents Google’s latest effort … Read more
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team … Read more
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the … Read more
You already know the value of social media extends far beyond marketing—it benefits and represents every corner of your organization. But other teams may not know how social media impacts them and can help them grow. It’s a fascinating time for social media teams. In many ways, social media has “grown up.” Many leaders and … Read more
Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your online success … Read more
Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are … Read more
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in … Read more
What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good … Read more
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show In HubSpot’s recent Consumer … Read more
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes … Read more
![Are People Actually Shopping on Social Media? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/consumer-shopping-on-social-media-300x300.pngkeepProtocol.png "Are People Actually Shopping on Social Media? [New Data]")
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms … Read more
![Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/social-shopping-trends.jpgkeepProtocol.jpeg "Why Social Shopping Could be the Future of E-Commerce [Top")
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more
