The Group of Seven (G7), a group of the advanced economies of the world, agreed to a code of conduct for companies engaged in developing artificial intelligence technologies. While the code of conduct is voluntary, it is meant to serve as guidance for companies that are developing AI technologies, a stopgap until formal regulations are … Read more
In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox and not marked … Read more
Ever felt like you’re drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? In this episode of the Marketing Smarts Live Show, George B. Thomas sits down with Peter Prodromou, President of … Read more
OpenAI plans to unveil a new way to use multimodal GPT-4 with access to All Tools without switching and more document analysis capabilities. Screenshots shared by numerous ChatGPT Plus users on X show new capabilities for PDF and document analysis and an “All Tools” feature. All Tools gives users access to all GPT-4 features without … Read more
Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and … Read more
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or … Read more
Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee complaints to create long-term product or workplace solutions. Here, we’ll dive into the definitions of negative and positive feedback loops, explain their benefits for your business, and provide examples and … Read more
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60 million websites join the platform daily, and an astounding 1.4 billion URLs are submitted each day. Addressing the Disconnect Between Search Engine Results And Real-Time … Read more
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that … Read more
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
Already using AI for SEO at your agency? Learn ethical guidelines and strategies to win over the most skeptical clients and show the ROI of AI in SEO. Source link
Bluesky is fast emerging as one of the major contenders in the race for the top Twitter (X) alternative — and with good reason. The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through … Read more
Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for different clients, creating individual calendars in … Read more
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more
Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky … Read more
Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new places and activities. Immersive View The most visually advanced new feature is Immersive View for routes, providing users with a detailed preview of their journey … Read more
In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point that has been pervasive among digital advertisers: the complexity of designing compelling ad creatives. The new feature could be a game-changer in the ever-evolving landscape … Read more
We’re back once again with another jargon-busting article, this time focusing on executive coaching. Whether you’re a senior leader within your organization or you are searching for ways to support your top team, an executive coach could be just what the doctor ordered. Here, we will talk about what an executive coach is, how they … Read more
