Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it. Mass-market, English-only campaigns cost a ton of … Read more
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September 1, 2023. The agreement allows advertisers and agencies across numerous Central and Eastern European countries access to Httpool through Aleph’s advertising solutions. Read on to … Read more
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15. The ad format transition is another move towards an AI-first environment in Google Ads. Read on to understand what Demand Gen ads are, what the … Read more
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to your site. In fact, brands or advertisers that run paid search campaigns experience incredible results that strategically catapult their brand’s visibility and traffic. With paid … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws. The allegations cast doubt on Google’s previous promises to protect children better online. The report, published by advertising analytics firm Adalytics, claims that YouTube continues to serve personalized ads and employ ad trackers on videos … Read more
It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for brands to get their products or services in front of consumers, and the wide range of ad offerings makes it that much more attractive. But Google Ads aren’t the only way to … Read more
Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. New Pilot Program Offers Enhanced Support According to a company statement, the goal of the paid pilot program is to: “… provide agencies and advertisers with specialized one-on-one support tailored to specific … Read more
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max campaigns, transition from Smart Shopping and Local campaigns, and leverage reporting to gain insights. After reviewing and comparing the updated Performance Max best practices guide … Read more
Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help maximize results. The new guide highlights the growing role of AI in digital advertising and provides insights into evolving 2023 consumer behavior based on survey data. Google encourages advertisers to take advantage of new … Read more
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to give businesses more insights about shopper behavior and product performance. Google states in an announcement: “This year is unlike any other. AI-powered tools are transforming … Read more
Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-depth look at how Google leverages AI technology to optimize RSA performance for each search query. It aims to give marketers the knowledge to take full advantage of this adaptive ad format. This article … Read more
In the past 12 months, mobile web traffic has surpassed desktop traffic. As consumers use multiple devices to browse the internet, they expect a seamless experience across devices. That’s why focusing on user experience is crucial to any business’s success. Google originally announced its lead form assets (formerly known as extensions) in 2019 – and today, … Read more
Some Google Ads users encountered an inconvenient service disruption earlier today. Customers reported an error message when using the service: “Google Ads can’t complete your request right now.” Any one else can’t load Google Ads due to “Google Ads can’t complete your request right now” error message? — Alex Rodríguez (@AlxRodz) August 3, 2023 The … Read more
Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs, making it more responsive to individual business needs. Advertisers have seen an average increase of 15% – 20% in conversions after upgrading to a … Read more
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more
Last week, Google Ads Liason answered common questions and misconceptions about value-based bidding. Ginny Marvin took to LinkedIn and Twitter platforms for a week-long series of posts explaining the ins and outs of value-based bidding. Last week Marvin wrapped up the series by answering common advertiser questions she got along the way. Read on to … Read more
