Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring. Lighthouse 11 Lighthouse is an open source measurement tool that helps debug website performance issues. It’s also the technology that powers PageSpeed Insights and other tools that measure core web vitals. Google … Read more
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by … Read more
The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform their approach to editing and audience retention. In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s … Read more
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, … Read more
In today’s fast-paced business realm, the digital landscape has bestowed upon us an invaluable treasure trove: customer data. With each click, purchase, and interaction, customers leave behind breadcrumbs of insight. Something that, when skillfully harnessed, can pave the way to unparalleled customer service experiences. Personalized interactions reign supreme, so, the art of customer service has … Read more
Diving into the world of business, you will often hear this term and its importance. Having ESG insights not only helps your organization maintain its reputation but also allows you to gauge other businesses. In case you do not know what ESG is, keep reading. What is ESG? ESG stands for Environmental, Social, and Governance, … Read more
![Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/AI-Content-SEO-FI.pngkeepProtocol.png "Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot,")
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you … Read more
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search. During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search. Pichai emphasized that Alphabet is … Read more
![How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/AWS-1.pngkeepProtocol.png "How AI Will Revolutionize Product Development, and How to Prepare")
As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test … Read more
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies around Google’s content removal tools. In addition to looking at Mueller’s … Read more
The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited! So! Many! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers, and SEO professionals attended the event … Read more
![Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Untitled-design-38.jpgkeepProtocol.jpeg "Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]")
If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
![Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/pillar.pngkeepProtocol.png "Coming Soon: The State of Generative AI & How It")
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check … Read more
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable … Read more
Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal’s insights into the new … Read more
Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the subsequent fall, experts from award-winning … Read more
