There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing it because online advertising, when done … Read more
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI. Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple … Read more
The popular Fluent Forms Contact Form Builder plugin for WordPress, with over 300,000 installations, was discovered to contain a SQL Injection vulnerability that could allow database access to hackers. Fluent Forms Contact Form Builder Fluent Forms Contact Form Builder is one of the most popular contact forms for WordPress, with over 300,000 installations. Its drag-and-drop … Read more
When TikTok burst onto the scene as the new up-and-coming social media platform, it was only a matter of time before the company baked in advertising. Why? Because social media sites have to make money at the end of the day, especially given how much TikTok had spent on marketing their platform and getting it … Read more
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. While the above metrics are crucial to my marketing funnel and flywheel, a marketing … Read more
Some 62% of people say they would not use a business if they found incorrect information about it online. That’s according to a survey conducted by BrightLocal of a representative sample of 1,138 Americans. Respondents were asked about how they interact with local/small business listings online. An infographic (below) covers key findings from the research. … Read more
![What is a customer journey map and how to make your own [examples included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/What-is-a-customer-journey-map-and-how-to-make.png "What is a customer journey map and how to make")
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and … Read more
Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across a variety of social platforms. But while the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of … Read more
Google has released its November 2023 core update, the company announced today. The update is rolling out and expected to be fully implemented over the next few weeks. Core updates are periodic adjustments to the algorithms that power Google’s search results. They’re designed to improve the relevance and quality of the web pages shown for … Read more
Google published a brand new Q&A about core updates and one of the most important facts shared is that a reviews update is on the way that will mark the end of an era and the beginning of a new phase for review update. Google’s Reviews System There isn’t a lot of information about Google’s … Read more
Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to … Read more
Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches. Source link
So you just checked your Google rankings, only to discover that they’ve dropped significantly. And naturally, panic starts to set in – we’ve all been there. For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time. And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs … Read more
Google updated the structured data related to the Video features rich results shown in Google search with new recommendations that influence the date and time the video was published. VideoObject Structured Data Type Changes The VideoObject structured data type is used by Google for displaying various kinds of rich results in Google Search, Google Discover, … Read more
This week’s Ask an SEO question comes from Nicole, who writes: “How do you think this (Helpful Content) update and the language Google is using around it will impact the SEO industry and how SEO is perceived within the marketing field?” Thanks, Nicole – interesting question. Understanding The ‘Helpful Content Update’ As SEO pros, we … Read more
Lily Ray shares actionable tips to navigate the evolving landscape of Google Discover to help boost your site’s visibility. Source link
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “killing” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire … Read more
Google resolves Discover traffic issue stemming from October core search update rollout. Google fixed a bug affecting traffic from Discover. The bug was caused by the October core update. Some sites may now get more more traffic from Google Discover. Source link
