Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per … Read more
A lawsuit accusing social media companies of intentionally harming children through addictive platform designs is allowed to advance, a federal court ruled today. Brought on behalf of hundreds of minors across the U.S., the consolidated lawsuit alleges companies including Meta, Snap, TikTok, and YouTube specifically designed their platforms to “hook” young users, leading to mental … Read more
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks surface content could reduce partisan divisions and lead to more positive interactions. The study was conducted by a team led by University of Amsterdam professor … Read more
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both … Read more
Social media is integral to our daily lives. With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. And social media users have grown to trust and rely on … Read more
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped in using these apps primarily because they fear missing out if they don’t participate. Online Experiment Surveys 1,000 College Students Researchers at the University of … Read more
![20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/20-Experts-Share-Insights-2024-Strategies-For-Social-Media-%E2%80%93.jpg "20+ Experts Share Insights: 2024 Strategies For Social Media –")
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! social media has changed, and still is changing, public relations. Some companies might overlook social media’s importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor … Read more
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been … Read more
Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms. This new ad product aims to help advertisers extend their social strategies beyond traditional platforms like Facebook and Instagram. Demand Gen represents Google’s latest effort … Read more
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team … Read more
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for … Read more
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the … Read more
You already know the value of social media extends far beyond marketing—it benefits and represents every corner of your organization. But other teams may not know how social media impacts them and can help them grow. It’s a fascinating time for social media teams. In many ways, social media has “grown up.” Many leaders and … Read more
Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your online success … Read more
Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are … Read more
