In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8 languages, I wanted to answer some FAQs we’ve heard…. — AdsLiaison (@adsliaison) November 20, 2023 Google recently rolled out ACA for Responsive Search Ads (RSA) … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want a website that ranks high in Google and converts well? Making sure your pages load quickly is important to providing a good user experience. And the three Core Web Vitals metrics that Google introduced have been … Read more
As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one … Read more
Social media is integral to our daily lives. With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. And social media users have grown to trust and rely on … Read more
Astra, the makers of the worlds most popular WordPress templates, announced it is investing in LatePoint, one of the most advanced online booking solutions and in the process is advancing WordPress as the go-to platform for businesses. This move brings the powerful scheduling, booking and payment management capabilities of LatePoint to all users, especially those … Read more
Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform. This article explores the top 10 ecommerce software options, highlighting their strengths and weaknesses. Now let‘s find your business’s best ecommerce software solution. … Read more
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? … Read more
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial … Read more
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. If you‘re a business owner, you probably found this article because you want to learn how to send a press release that will boost your brand’s visibility and generate press coverage. … Read more
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm. If only every niche and location were ranked in the same way. Long gone are the days when search engines operated on a basic level, … Read more
![The Top Channels Consumers Use to Learn About Products [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/finding-products-on-social-media.pngkeepProtocol.png "The Top Channels Consumers Use to Learn About Products [New")
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where do you look next? Their Instagram page, website, or searching for online reviews? These are the questions … Read more
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team … Read more
If you look up Matt Ragland’s name in the Buffer blog search bar, you’ll come across this article from over a decade ago – when Matt still referred to himself as an “aspiring blogger.” The term doesn’t apply now, as Matt has grown in leaps and bounds. Matt’s come a long way since that article, … Read more
![Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/social-shopping-trends.jpgkeepProtocol.jpeg "Why Social Shopping Could be the Future of E-Commerce [Top")
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more
LinkedIn, the professional networking powerhouse, presents a golden opportunity for businesses to connect with their target audience, build brand authority, and generate leads. Amid the complexities of modern digital marketing, outsourcing your LinkedIn advertising can be a strategic move that saves time and resources and yields exceptional results. Here are the top reasons why LinkedIn … Read more
Small businesses should not feel like they are safe from cyber threats. Both small and large enterprises are an attractive target for hackers who wish to exploit potential security holes. Since criminals can automate the process and attack multiple businesses simultaneously, they do not have to be picky about who to target. If cybersecurity is … Read more
In today’s interconnected world, remote work has become increasingly popular. As more and more teams transition to virtual collaboration, the need for effective online tools has grown exponentially. These tools facilitate seamless communication, project management, and collaboration, ensuring that remote teams can work together efficiently and successfully. In this article, we will explore the top … Read more
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right … Read more
