This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more
WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a PHP File Upload Bypass Via Plugin Installer vulnerability. It’s a flaw in WordPress that allows an attacker to upload PHP files via the plugin and … Read more
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue. Source link
Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step in the development of more adaptable and efficient AI systems. Hat tip to @EthanLazuk for tweeting about a new research paper from Google DeepMind. AI Has … Read more
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when pitching a journalist or editor to become an expert source. The best-case scenario is that you don’t get a response. But if the media contact … Read more
Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted on X (formerly Twitter) asking if anyone could offer an explanation of why some pages of their site was having problems ranking. He tweeted: “Does … Read more
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended … Read more
One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with … Read more
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models. Source link
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events. There are two ideas … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals. Source link
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also of how evolving technologies are impacting consumerism as a whole. Gartner publishes an annual study of CEOs and CFOs, and a key takeaway for 2024 … Read more
