Moving To Europe: Apply For Local Jobs Or Start A Small Business?

Do you dream of relocating to the rolling hills of Tuscany? Working remotely from a Parisian cafe? Joining your workmates for a drink at a London pub at day’s end? Your aspirations of moving to Europe can become a reality. But you may be facing a big hurdle – how will you support yourself after … Read more

The Ultimate Guide to Embedding Content on Your Website

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or … Read more

Google Bard Expansion: New Features, New Languages, New Countries

Google has announced a significant expansion of Bard, its conversational AI system. Bard is now available in more countries and supports additional languages. The update also introduces new features to foster creativity, imagination, and productivity. According to Google, Bard was designed to answer questions and help people constructively develop ideas. The goal is to nurture … Read more

Do Categories & Structure Matter More For SEO Than Just Content?

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for caregivers, do you have mainURL.xxx/blog post name or mainURL.xxx/caregiver-resources/blog title? Does that impact SEO?” That is an amazing question, and … Read more

7 Essential Custom Marketing Strategies For Small Businesses

While there are many claims that this or that marketing strategy is the best, it is essential to remember that each business has its own set of promotion goals, having a clear understanding of these can help you determine which marketing tactics will work best for your small business. Using influencers can be an effective … Read more

How to use AI to deliver better customer service

Customer service teams are constantly under pressure. While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. They need the right tools to make swift, efficient decisions and provide the kind of … Read more

Threads and Spill: Can These New Apps Dethrone Twitter?

Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there … Read more

xAI: Elon Musk’s Endeavor To Unlock Mysteries Of The Universe

Elon Musk announced the formation of xAI, a new artificial intelligence company, on Twitter. Announcing formation of @xAI to understand reality — Elon Musk (@elonmusk) July 12, 2023 The mission of xAI, according to its website, is to “understand the true nature of the universe.” The company may develop Musk’s vision of a truthful ChatGPT … Read more

Microsoft Mitigates Hacker Access To Government Email Accounts

Microsoft announced that it recently blocked a group of hackers, which it labeled Storm-0558, that accessed email accounts belonging to around 25 organizations, including government agencies. What Happened With Storm-0558 In a blog post, Microsoft said it began investigating abnormal activity in some email accounts on June 16 after being notified by customers. Its investigation … Read more

How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, shared with your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Here, we’ll explore … Read more

How to Prepare for an SEO Conference, Including MozCon

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This … Read more

Using the New “E” in E-E-A-T To Generate Interest in Your Brand

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes … Read more

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more

2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more

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