Google is coming under scrutiny after people discovered transcripts of conversations with its AI chatbot are being indexed in search results. While it’s unclear if this is an intentional change or simply a bug, users of Google’s chatbot should exercise caution as their private conversations could become public. Google Bard Conversations In Search Results On … Read more
Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent “Search Off the Record” podcast, the two delved into quality’s role in everything from crawling and indexing to ranking. While quality content doesn’t guarantee high … Read more
In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal government argues that around 2010, Google began using anti-competitive tactics to maintain its search engine monopoly. The case sheds light on Google’s reliance on default … Read more
![How Plural Keywords Impact Search Intent For Ecommerce [Data Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/How-Plural-Keywords-Impact-Search-Intent-For-Ecommerce-Data-Study.png "How Plural Keywords Impact Search Intent For Ecommerce [Data Study]")
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show In HubSpot’s recent Consumer … Read more
Google has updated the Shopping tab Listings report in Search Console, providing merchants with listing statuses and opportunities for growth. The latest additions to the Shopping tab, introduced last November, should help vendors showcase their products effectively. Notifications And Growth Opportunities In The Listing Report The latest Shopping tab Listing report changes could help merchants … Read more
A creative Google Search Central blog article may lift the mystery surrounding the impact of common web errors for website visitors. Google Analyst Gary Illyes illustrated – literally and figuratively – the reasons behind different types of web errors reported in Google Search Console (GSC). Where do HTTP errors come from, really? Let us our … Read more
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that the company is testing the new functionality in Australia and New Zealand, with plans to expand to more countries soon. Screenshot from Threads, September 2023 … Read more
When it comes to our loved ones, there is nothing more important than the safety and security of these people. Security is important now more than ever since there is a risk looming globally over personal security, whether it is physical or digital. But now, because of certain platforms like Spokeo, it is easier than … Read more
Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google … Read more
Google has introduced new features and insights to help people find cheaper flights through Google Flights. In a blog post, Google announces search results now provide more information on historical pricing trends, price tracking notifications, and a price guarantee badge. New Insights Show Cheapest Time to Book Specific Trips Screenshot: blog.google/products/travel/google-flights-find-deals/, August 2023. Google Flights … Read more
Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the openai fine-tuning api: https://t.co/3n9IB3zitS — Sam Altman (@sama) August 25, 2023 This means a more responsive and efficient AI-powered search experience without compromising quality. For … Read more
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to your site. In fact, brands or advertisers that run paid search campaigns experience incredible results that strategically catapult their brand’s visibility and traffic. With paid … Read more
Google announced it’s upgrading its AI-powered Search Generative Experience (SGE) with new capabilities to assist learning. The SGE launched less than three months ago has been positively received by early users. Since its introduction, Google has steadily enhanced SGE, adding more images and videos to search overviews, improving how links are displayed, and other upgrades. … Read more
![How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/Untitled-design-3-Jul-28-2023-10-51-23-8134-PM.jpgkeepProtocol.jpeg "How SGE & Other Google Search Changes Could Impact Your")
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how … Read more
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, … Read more
SEO is one of the most popular and cost-effective lead-generation channels for B2B. Nevertheless, leveraging the power of SEO is challenging for some businesses. They believe helpful and optimized content should rank high in search engines, attract the target audience and bring leads. However, it does always happen this way. SEO is an art and … Read more
![The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-search-in-changing.jpgkeepProtocol.jpeg "The Way People Search the Web is Changing: 4 Stats")
Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms … Read more
