SEO

WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites

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A significant vulnerability has been patched in the Website Builder by SeedProd that has over 900,000 installations. This vulnerability, present in versions up to and including 6.15.21, poses a risk for unauthorized data modification on WordPress sites. Vulnerability Details: Missing Capability Check The vulnerability that was discovered is called a missing capability check within the … Read more

Changing URLs On Larger Sites Takes Time To Process

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Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more

YouTube Announces 4 New Studio Features For Creators

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YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more

Google Updates Core Web Vitals With Interaction To Next Paint (INP)

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Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more

Google’s ‘Circle To Search’ Now Rolling Out To Select Android Phones

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Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. The feature is launching globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With … Read more

Google’s Q4 2023 Earnings Reveal AI’s Growing Role In Search

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Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more

Google Answers Question About Signals And Syndicated Content

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Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more

How Do I Optimize SEO Conversions On Non-Branded Search Terms?

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This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more

WordPress 6.4.3 Security Release Fixes Two Vulnerabilities

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WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a PHP File Upload Bypass Via Plugin Installer vulnerability. It’s a flaw in WordPress that allows an attacker to upload PHP files via the plugin and … Read more

Google DeepMind WARM: Can Make AI More Reliable

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Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step in the development of more adaptable and efficient AI systems. Hat tip to @EthanLazuk for tweeting about a new research paper from Google DeepMind. AI Has … Read more

Local Strategies: How Better Online Reputation Drives Revenue

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Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more

Sentence-Level Semantic Internal Links For SEO

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Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more

How To Uncover Your Expertise To Become A Journalist’s Source

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A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when pitching a journalist or editor to become an expert source. The best-case scenario is that you don’t get a response. But if the media contact … Read more

4 Reasons Why A Webpage Couldn’t Rank

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Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted on X (formerly Twitter) asking if anyone could offer an explanation of why some pages of their site was having problems ranking. He tweeted: “Does … Read more

Why Google SGE Is Stuck In Google Labs And What’s Next

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Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended … Read more

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